Elder care innovation at Collision 2024

The Collision Conference brought some of the biggest names in tech, marketing, AI, and healthtech to Toronto to talk about where we are headed, and showcase innovative startups. We were on the lookout for what's new in elder care, and these 4 startups stood out.

ElderPRIME

ElderPRIME helps aging adults and their families accurately track and communicate health needs and record, retain and securely share doctors' instructions to improve health outcomes, reduce diagnostic error, and prolong seniors' independence. Rob Parker, ElderPRIME Co-Founder & CEO, showed us a demo. We especially liked the ability for family members to add notes (if given permission). This can be especially helpful in a scenario where a loved one mentioned an issue or pain over the phone, but may not note it themselved on ElderPRIME. That family member can add the note so it's in the app the next time their loved one visits the doctor.

Petalz Mosaic

Petalz Mosaic is a private social media platform that aims to combat loneliness and build family unity. Basic plans begin at $19.99 and include a POD with 5 members. Anything shared on Petalz can only be seen by other members of your POD. This means families can feel comfortable to share images more freely than on traditional social media networks. The daily messaging feature, which is similar to an Instagram Story, is a popular feature to share a short daily video with your loved ones. Petalz Mosaic had been designed to run on Apple and most Android devices. However, Petalz Mosaic also offers an option to purchase a pre-configured device for $299.00 CAD.

Whimble

Whimble connects seniors and people with disabilities with on-demand support, so that no matter when unexpected issues arise, you can get the assistance you need to get back to what matters. Currently, Whimble is exclusive to Ottawa, but you can join their waitlist if you want to see Whimble near you.

Emma, the founder of Whimble, told us care is $35/hour, and it can be arranged the same day - even with just a couple of hours of notice! Caregivers on Whimble must submit a vulnerable sector check via local police services, provide a minimum of 2 references who can speak to their relevant work experience, and undergo a live interview process to review their skills and qualifications.

ConSoul Inc

ConSoul aims to provide caregivers with the support and resources they need to prioritize their well-being and prevent burnout. ConSoul helps those caring for people with chronic, terminal or elderly illnesses to plan for what's next, connect with family and friends, and narrate their journey.

ConSoul was born from the shared belief that everyone should have access to tools that support their individual health journeys and bring them closer to those who want to support and rally around them.